LinkedIn has 774 million users. That is a lot. But it is small compared to the 2.89 billion users on Facebook or the 1.86 billion users of YouTube. Many people do not think of LinkedIn when they think of social media powerhouses. But you really should think again, especially if you are interested in advancing your career. LinkedIn is powerful for building connections and learning about your profession or industry.

Part of the reason why resumes are mediocre and applicants do poorly in interviews is that they do not really understand their “why” for a new job.

If you are not using LinkedIn effectively, you are potentially missing out on a great networking tool that could make your job search more targeted and shorter.