Networking may seem hard on LinkedIn, but it really isn’t. LinkedIn is set up to facilitate networking among business professionals. Networking is one of the strategies I encourage all job seekers to use to find opportunities. As you increase your exposure on the platform and develop relationships, it is easier to be noticed by recruiters and hiring managers.

Every candidate is selling what they can do to an audience that is looking to buy. Like cars in a dealer showroom, they all are transportation, but each has different features that are needs or wants for different audiences. Your job as a candidate is to figure out what you can do and what “features” you have that would be of interest to the buyer…