To show value, you need to understand your audience. Figure out what they value, and in all aspects of your job search, demonstrate this value. Doing so time-and-time again demonstrates your personal brand.

Career coaches talk a lot about value propositions. But it is a concept that confuses many people. So the admonition to make your value proposition into a compelling story feels to many like career coaches are speaking a foreign language. How can I do that when I don't even know what a value proposition is?

What value do you bring to an employer is a crucial question to ask yourself. When you do this (and you need to do this for each employer since your value may be different), you will write a targeted resume that addresses that employers' needs. If you have not been getting interviews, it may be because your resume is not reflective of the value you bring to this employer.